Research
The aim of audience research is know who the target audience is. If you do not carry out audience research, it is unlikely that your film will reach its intended demographic. Audience research also allows you to gather evidence of audience expectations of the film. It will basically tell you how you should market the film. Finally it ensures you adhere to the audience expectations.
A way of conducting audience research can be through questionnaires, or through surveys. A survey is when you get someone to answer a group of questions. Surveys can include open or closed questions. There are a few long questions however. This is because you want the people filling out the survey to complete it as quick as possible. This will allow you to get a lot of people to fill it out. Surveys also include optional questions.
Typical questions found in a film survey/questionnaire include ‘What is your preferred genre of film?', ‘Do you go to the cinema often?’, ‘do you enjoy watching movies at the cinema?’ etc.
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