This is the Texas Chainsaw Massacre Trailer, it is a horror/slasher film and it was released early 2013. It is the direct sequel to the 1974 classic directed by Tobe Hooper.
In the beginning of the trailer you have an Establishing Shotand in this shot you can see the car that the characters are driving in. It is an Exterior Shot. This is has been done to lure the audience into a false sense of security. If the opening shot had been dark then the audience would instantly expect something to happen. This is a known convention of horror/slasher movies, they like to trick the audience into thinking that the characters are safe.
Also, in the beginning, the Sound is calm and relaxing. The music being played is country music. This is very unusual for horror films as you normally tend to associate it with dark evil music. The country music contradicts the movie genre, you wouldn't guess that its a horror movie based on the music.
Fade Ins and Fade Outs are frequently used in the trailer, they create Suspense. The fades are used to break up bits of the trailer. The fades are also used to show the makers of the film.
Jump Cuts are also used in the trailer. These cuts help to create a sense of chaos. Jump cuts have to opposite effect to fades. In this trailer jump cuts are used when the man with the chainsaw is chasing after the main characters.
Some horror movie Settingconventions include a graveyard, a church and a haunted house, and in the trailer there are scenes set in a graveyard and in a haunted house. So the director of the movie has conformed to the setting conventions of horror movies.In the image you can see that the woman is trapped inside a coffin. Horror movies tend to be set in graveyards because of the link with death.
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